The multi-channel marketing system that turns scattered customers into profitable route density
Yet most propane companies have no systematic way to achieve it.
Customers acquired randomly across your service area
Trucks driving 15+ miles between stops
Fuel, labor, and vehicle costs eat your margins
Marketing dollars wasted on non-strategic areas
The problem isn't that propane companies don't want density.
It's that they have no marketing system designed to achieve it.
Single-channel marketing doesn't work for density. Here's why you need coordinated saturation.
The only channel that reaches exact addresses with personalized, variable pricing.
Brand awareness layer that creates multi-touch exposure in targeted zip codes.
"Truck in your area" alerts with off-market pricing when delivery truck is nearby.
Result: Coordinated saturation of a neighborhood until you hit critical density.
A purpose-built marketing system for propane route density
Import existing customers, highlight target neighborhoods, and let our system identify high-potential density zones.
Postcards, FB ads, and landing pages automatically designed. Each postcard has personalized quotes based on home characteristics.
FOMO credits (time-limited) + Cohort rebates (neighbor-based) create urgency and turn customers into recruiters.
Real-time dashboard shows density improvement, cost per stop, customer LTV, and route efficiency metrics.
Social accountability creates natural density clustering
Customer gets discount immediately
No ongoing commitment required
No incentive to recruit neighbors
Easy to churn after first delivery
Rebate earned over time (annual)
Rebate size depends on neighbors
Strong incentive to recruit others
Social accountability prevents churn
When a neighbor cancels their service agreement or pulls out of the cohort, everyone's rebate tier drops.
If 8 neighbors signed up for a 15% rebate, but one cancels, the remaining 7 drop back to 10%.
This creates peer pressure to stay committed — neighbors are invested in each other's participation.
Founder
15+ years in marketing & growth across 400+ startups
Trained in Polymer-Textile-Fiber Engineering and Operations Research
Built routing algorithms for America's largest food supply chain companies including McLane Food Services
Co-founded the original density marketing platform for lawn care and pest control companies.
The quotation engine powering instant, personalized pricing based on property characteristics.
PropaneBlaster applies the same proven density marketing methodology, customized specifically for propane delivery operations.
We're looking for a propane company to partner with on a measured performance pilot.
You cover the hard costs: postcards, postage, and Facebook ad spend. We run everything.
Full funnel tracking from postcard delivery to signed customer. You see exactly what works.
Campaign design, execution, tracking, optimization. Turnkey operation with weekly reporting.
The systematic marketing engine that turns scattered customers into profitable route density.